Amazon

JetTrack Uncovers Amazon-Whole Foods Meetings Before $13.7B Deal

JetTrack Uncovers Amazon-Whole Foods Meetings Before $13.7B Deal

In summer 2017, news broke of Amazon’s $13.7 billion acquisition of Whole Foods. In the months leading up to the announcement, Amazon showed increasing interest in brick-and-mortar grocery operations. At the same time, activist investor Jana Partners took a nearly 9% stake in Whole Foods — bringing with it demands for performance improvement. While analysts could have speculated Whole Foods would be a good acquisition target for Amazon, JetTrack would have validated those signals by showing unusual visits by Amazon executives to Whole Foods’ home city of Austin — as well as a rare trip by Whole Foods executives to Amazon’s home city of Seattle.