When news emerged in early 2018 that Wyndham was acquiring La Quinta, it was easy to look back over the past year’s signals and see that the $1.8 billion deal made sense for both companies. Wyndham had clearly entered growth mode, splitting into two companies and making a minor acquisition with its $170 million purchase of AmericInn. And La Quinta had clearly placed itself on the open market, spinning off its real estate assets to boost a possible sale price. But, using JetTrack, an analyst would have seen Wyndham executives make a rare trip to the Dallas-Fort Worth area, where La Quinta is headquartered, just weeks after the AmericInn deal closed — and then make a return trip just 2 days before the acquisition of La Quinta was announced.
In summer 2017, news broke of Amazon’s $13.7 billion acquisition of Whole Foods. In the months leading up to the announcement, Amazon showed increasing interest in brick-and-mortar grocery operations. At the same time, activist investor Jana Partners took a nearly 9% stake in Whole Foods — bringing with it demands for performance improvement. While analysts could have speculated Whole Foods would be a good acquisition target for Amazon, JetTrack would have validated those signals by showing unusual visits by Amazon executives to Whole Foods’ home city of Austin — as well as a rare trip by Whole Foods executives to Amazon’s home city of Seattle.